thedailywhat:

Viral Ad Campaign of the Day: To promote MC Hammer’s upcoming reality show, Hammertime, A&E sent a bunch of Hammer-Pants wearing dancers to flashmob a clothing store.

Hammer-larity ensues.

[via.]

See stuff like this always makes me question any sort of real performance art I see around town is just the viral video part of a marketing campaign. (i.e. the Bell rebranding)

 
  1. dignan777 reblogged this from thedailywhat and added:
    Went looking through some dailywhat and discovered this. Great.
  2. heavysigh reblogged this from billda and added:
    This immediately brought up thoughts of attempting to do the hammer-slide after reading that XKCD way back when.
  3. thenelsontwins reblogged this from tanya77 and added:
    Miracle of Miracles. This is bigger news than the plague in Odessa!
  4. tanya77 reblogged this from thedailywhat
  5. smellmymouth reblogged this from thedailywhat and added:
    ahaha! stuff like this gives me faith in humanity
  6. quahogconvo reblogged this from thedailywhat
  7. sutkusman reblogged this from thedailywhat and added:
    Ne pirmas ir ne paskutinis. Dar vienas smagus flashmob`as.
  8. kevlarviktor reblogged this from giros and added:
    valahogyan nem tudom megunni ezeket a flashmob videókat, annyira kurva jók
  9. billda reblogged this from mollybierman and added:
    Haha love it. I do wonder if things like this actually work though. I guess they end up not really having an effect on...
  10. cubicleparty reblogged this from un and added:
    rocketjumper: thedailywhat:...This is pretty amazing. More ad campaigns should be like...
  11. kristenfromkansas reblogged this from thedailywhat and added:
    this is for my brother joe, who once knew all...this dance. everyone else- watch this and...
  12. mollybierman reblogged this from thedailywhat and added:
    flash mob, mc hammer auto reblog
  13. giros reblogged this from cvikli and added:
    Stop! Hammertime!
  14. rolloszemete reblogged this from cvikli and added:
    bazmeg ez nagyon süt! aranygatya: instant get.
  15. travelight reblogged this from thedailywhat and added:
    Advertising toeing...acceptably stealing ideas from internet sensations, this time on the...
  16. supercharger5150 reblogged this from thedailywhat and added:
    Funniset thing I’ve seen all week probably! I can’t believe how fast the guy is moving in the beginning.
  17. cpeterson reblogged this from thedailywhat
  18. hpsunshine reblogged this from thedailywhat
  19. whiteassbrent reblogged this from thedailywhat and added:
    old guy doing the hammer dance.
  20. dowelikeit reblogged this from thedailywhat and added:
    Why oh why Hammer did you ever leave us?
  21. ephemerainc reblogged this from thedailywhat and added:
    TheDailyWhat isn’t kidding…this is hilarious. I just wish I had been present. Probably would have been smiling giddily...
  22. underpunches reblogged this from thedailywhat and added:
    See stuff like this always makes me question any sort...real performance art I see around...
  23. arch-ers reblogged this from thedailywhat and added:
    ohh boy did this make me laugh.
  24. youidiot reblogged this from thedailywhat and added:
    Estos gringos locos. Con las cosas que salen. No me pierdo Hammertime.
  25. markley reblogged this from thedailywhat
  26. hannah-darling reblogged this from thedailywhat and added:
    i so wish i was one...those dancers, or at least witnessing it.
  27. dwjauthor reblogged this from thedailywhat